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Marketing Strategies - What is Marketing?
What is marketing? Why so scared?
According to the dictionary, the marketing is "the set of principles and practices that seek increased trade, especially in demand."
In other words, sell, buy and sell.
Curiously, sales suffers a stigma out of the fields is strictly business. Among academics, professionals and laborers marketing is often described as "greedy", "bad" or "the preserve of the sellers." They are wrong conceptions of a fundamental activity that affects the whole world.
Whatever the job or position they occupy, your success depends largely on your ability to "sell" your donations. A mason teaches its work to prove itself. A university professor has a bibliography of publications to show their prestige. And a doctor attends international conferences to make contacts and deepen their knowledge.
These are also mechanisms of marketing.
In fact, the only difference is that a professional marketing tries to organize and implement their marketing strategies in a systematic and organized. The manager of marketing for a company has the responsibility to:
- To study and measure the needs of the market.
- To create, distribute and maintain the brand name of the company.
- Develop and coordinate communications with the press and the media.
- Create, manage and measure the effectiveness of advertising activities.
- Coordinate and support activities and sales teams.
- Coordinate and keep track of the relationship with customers.
- To monitor the processes and after-sales customer satisfaction.
- Support other departments in the design, development and deployment of new products.
Although not all of these tasks will be the direct responsibility of the Director of Marketing, all directly affect its results and therefore must always be vigilant in each of them.
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