Web Design & SEO Articles

An article that discusses important tips for landing page success. Specifically the role that is being played by building an email list and search engine optimization.

A landing page—also known as “lead capture page” or “name squeeze page”—can help you in creating an email list by funneling all of your would-be subscribers. So, it is practically important that your business website has it. A well-established landing page means better opportunity to have greater conversion rate.

Having well-established landing page is not as easy as many might think because it involves hard works to have one You, as a website owner, need to do a regular site update for landing page designs as well as for site optimization. You can do a site update by yourself or you can hire a site update service company to do it for you.

If you do a site update by yourself, the following are effective tips you can consider in creating a successful landing page that converts visitors into subscribers on a very huge percentage:

Success Tip # 1: Offer a freebie in exchange for your visitor’s email address. This method is very much effective in building your mailing list. You can give a special report or a sample of your paid product to your visitor in exchange for their personal details such as name and email address.

Success Tip # 2: Your landing page must be designed professionally. When writing your page, treat it as if you are making a sales letter. While you are not necessarily making a hard sale or try to get somebody to purchase your product upfront, being able to entice your visitors to provide their details to you is just as essential as selling.

Success Tip # 3: Other than your opt-in form and perhaps important disclaimers and terms, there should not be any other links on your landing page. This strategy is important because you are trying to funnel a significant number of visitors and having other links may misdirect your potential customers.

Success Tip # 4: Take advantages of the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should concentrate most of the attention of the letter on convincing your prospective visitors to download your free offer. Sooner of later, you will just realize that your effort has produced a positive output because you will find your prospects subscribe for paid products or services.

Success Tip # 5: And, in order to build trust, you can also include your hand-written signature or an image of yourself with the necessary information—like where are you coming from and how you can help them through your free report you are giving.

To summarize, in order to increase the conversion rate or sales for your products or services you need to consider most importantly two things:

Update the landing page design and SEO strategies—you can do this by yourself or you can have the option of hiring a site update service provider.

And since, most of visitors do not subscribe for your products or services during first time visit, you need to find a way for them to return to your site. You can do that by getting their email address that will be used for their newsletter or article subscription.

Well, that is it for now. I hope you have found this article informative.

Posted by WDO Technologies at 7:05 PM