Web Design & SEO Articles

Then expose some considerations prior to the making of a brochure: 

1. Who becomes a brochure? For the customer. What makes a brochure? Sells. Make sure the brochure is the seller. To this, must be carefully designed and written by a professional. A brochure is not a decorative part of the company, marketing is an investment that should generate business. The brochure must sell. 

2. Approximately 80% of people do not open those whose brochures covered not call your attention to a benefit or a specific reason. The design of the cover of the booklet is extremely important. 

3. We need to know the needs and wishes of the readers of the brochure, and show that the company can meet them. Demonstrating the benefits achieved shoot emotions, and emotions always win in front of that persuasion logic. 

4. The key benefits to be prominent in this way to entice readers to break into the contents of the prospectus. There's always that motivate them to come into action. 

5. ¿Features or benefits? For example, an application that saves a client an hour of work is a feature; that extra hour for the customer to enjoy along with their children is a benefit. A good way to find profits is to make a list of all the features of a product or service and ask "what is it that the customer gets through these features?". 

6. The design of a sales brochure must project an image of the first class. Only a professional-quality design will make the brochure, and the company, are professionals in the eyes of potential customers. 

7. The technical language is difficult to read, even for technicians. What is preferable: read a technical document or a document more "light" but understandable? 

8. The marketing materials should be interconnected: the prospectus must provide information on the newsletter or the website of the company, and vice versa. We must also refer to other published material or any recognition has been received. 

9. The speech used in the prospectus must always assume that the customer will buy the product or hire the service. Where possible we must try to avoid the words "yes" or "maybe". 

10. The reader cares to know how the company that delivers the booklet can improve their lives; not interested in that tell how good is the company. 

11. Do not forget that those are the words that sell. The pictures are great, but words are the ones that sell. As we said in point 1: A brochure is not a decorative part of the company. The careful design of direct marketing materials used by banks are a good example of how words (accompanied by pictures) work to sell products and services. 

12. Readers know that the leaflets are promotional materials. If they decide to read it is because they realize that what they expect to find information for sale. Then the speech must be used seller. 

13. We must not deceive ourselves: a brochure probably will not end to close a sale, but will serve as a presentation of the company and prepare the way for the sales team to finish the job. It is the seller who must close the sale. The ideal is not to miss more than a week after receipt of the prospectus for the seller to contact the potential customer. 

14. The leaflets are designed by professionals can be the difference between a successful marketing and a waste of money and energy.