Sunday, November 23, 2008

Marketing Strategies - What is Marketing?

What is marketing? Why so scared?

According to the dictionary, the marketing is "the set of principles and practices that seek increased trade, especially in demand." 

In other words, sell, buy and sell. 

Curiously, sales suffers a stigma out of the fields is strictly business. Among academics, professionals and laborers marketing is often described as "greedy", "bad" or "the preserve of the sellers." They are wrong conceptions of a fundamental activity that affects the whole world. 

Whatever the job or position they occupy, your success depends largely on your ability to "sell" your donations. A mason teaches its work to prove itself. A university professor has a bibliography of publications to show their prestige. And a doctor attends international conferences to make contacts and deepen their knowledge. 

These are also mechanisms of marketing. 

In fact, the only difference is that a professional marketing tries to organize and implement their marketing strategies in a systematic and organized. The manager of marketing for a company has the responsibility to: 
  1. To study and measure the needs of the market. 
  2. To create, distribute and maintain the brand name of the company. 
  3. Develop and coordinate communications with the press and the media. 
  4. Create, manage and measure the effectiveness of advertising activities.
  5. Coordinate and support activities and sales teams. 
  6. Coordinate and keep track of the relationship with customers. 
  7. To monitor the processes and after-sales customer satisfaction. 
  8. Support other departments in the design, development and deployment of new products. 
Although not all of these tasks will be the direct responsibility of the Director of Marketing, all directly affect its results and therefore must always be vigilant in each of them. 

Architecture Forum

Under the agreement that the user is the creator of the content and that the community is everything in Web 2.0, I would like to rescue the concept of forums contribution of value in Web 2.0. 

The forums on the Internet accumulate large numbers of people interested in different subjects, I continue to invest much time in forums or Xeoweb Forums Loquo (the latter by Curro). From time to time I get in different forums to see improvements or mistakes that can be given and I think it would be nice to lay groundwork for a proper forums: 

  1. Never be limited to registered users the option to read messages or to conduct searches (except in forums such as the payment of Blackhat SEO) ... Why will only get? if it's easier to find another that will be recorded. 
  2. If you want to differentiate between users, that are not registered publicity. 
  3. Advertising on the forums can be done in an elegant way, google gives you guidelines for the design and forums are places with a lot of content. But it is important to make sure that the google hints that users do not write with the density of keywords more "profitable for your web" 
  4. The titles and the mod rewrite care should be depending on the title of the post. It would also be interesting to establish "anchor" on the generic terms that encompass the topic. 
  5. The content of the forums can be a good place to establish cross-linking with the content of your site. Adds value and access routes to other sections. 
  6. Do not accept images in the signing of more than one size tuck a resize ... 
  7. Nor accept the post images. That is small and you can see in a new window if the user wants. 
  8. All outgoing links with non-forum capados follow. 
  9. The summary of thematic threads that have been neglected or at least to the search engines do not forget them.

Where do you place the keywords?

The search engines will search for key words and phrases for your webpage in a few very specific locations. Let's see where to put the key words and phrases and how to get the best performance. 

In the title of the page 
The first step is to build a page to give it a title. It is of vital importance, since it was found that the first text search engines. We offer a whole chapter of our manual so that you can build a good title for your page. 

In the META tags 
Most search engines to read some labels on the page to find the description and keywords for this. They are the META tag and are located at the top of the page. It is important to make good use of the META tags to be well documented in the search engines. In a later chapter will try META tags in depth. 

In the first paragraph on page 
Another part of the page to take into account are the first paragraphs of the page, as many search engines are fixed on them to index a web page. If the design of the site allows it, we must first put a paragraph that serves as an introduction to everything that we can find on the page. This first paragraph must be placed within and as close to this. The ideal is that in addition between the label and the first paragraph does not exist other labels, such as images. Keep in mind that this paragraph is the first thing you see on the page and must be legible and read properly. 

ALT tag on the images 
There are search engines that take into account the text in the ALT attribute of the images (especially if they are links to other pages), so it is desirable that the text insert keywords. The location of ete attribute in the html code is inside the IMG tag. 

This attribute because it had originally appeared browsers could not display the images, and this text was printed in place of the image. Some browsers display text in the ALT attribute when we move your mouse over the image. 

In the URL 
There are search engines that take into account the keywords that are in the url of the website. You should try to separate the names with a hyphen normal "-" instead of conn an underscore "_". It's better syntax "name-titulo.html" that "nombre_titulo.html." 

Using the headlines 
Wherever possible it is good to highlight the titles of the pages with labels and the like

The importance of good content

The contents are the ones to ensure the return of the visitor. If you come to us and can not find what you're looking for, it is not easy to come back. It is also important to have good content to be indexed properly. 

While search engines get to trick or know all the techniques to appear at the top of the pages of result, not only the work of promoting a page is the one that will attract visitors, we must also maintain the Web with a good presence, which is fast and has good content. It is critical to the success of a website to have good content. 

In other words, with the same promotion, a good web site attracts more visitors than a bad, very logical if you think about it. The importance of content, the interest that arise, the design of the Web, downloads available and the services offered, among other things, usually something that causes users to come back here. 

Moreover, if indeed the content of your Web pages are good, you get links from other websites. 

He thinks that if you regularly generates new websites with good content will get a large number of users you visit regularly, and also compose this content using certain keywords and properly distributed by the page, you will be much easier posicionarte at the top Finders of applying the techniques of search engine optimization help you learn. 

In addition, search engines often give more weight to Web sites that update their content. For example, you can get the robot to Freshbot of Google regularly pass through your website. This robot was created by Google for crawl  with more frecuencua websites that they had felt the news fresh

E-commerce or obligation of any trading online

Trade as we all know has passed a major transformation since the advent of the Internet for over a decade. 

I remember some years ago when many friends and acquaintances talked with me after my insistence that their shops had to have a presence on the Internet and not only as a window into their activities but also with a trade similar to those offered in any of its businesses operate on a street in any city. 

It was a matter of time then prove that my assertion was true. Today is no trade of the product is sold or the amount you have to not have an Internet presence. If there are still businesses that do not have an Internet presence is certainly a way to the suicide of its own financial future of it. 

The solutions of e-commerce or online retail sites that are available in the market tremendously. Some good, others less so. One company from which we have heard good references that can provide a product to your size is Riverside Web Design, which offers services not only among its e-commerce solutions but also design or redesign of sites that already exist and hosting (web hosting). 

Undoubtedly a presence on the Internet with a design and presentation of required professionals to recover their investment by far in a short time.

Virtualized Your Business

Today it is important vitualizar business, given that in the countries of Latin America the number of users increases dramatically. 

Search engines in most contribute to the exhibition business marketing on the web. So it is important that the pages of the site are properly optimized. In the Republic Dominincana, the mentality of search engine optimization is still very young and it is common to see a great number of web sites which do not have the minimum concept of practitioners of optimization. 

This opens a huge window of opportunity for those businesses that want to position on search engines. 

The design of the website plays an important role in terms of the success that the site will take on the position sought. 

Designs that are primarily with images or flash tend to lose much in terms of inclusion and rankeo of their pages. This is because the search engines are not yet able to read the text embedded in images. Therefore it is important that the content of the site is mostly text. 

When you search engine optimization is important to consider the title tags, and meta description. These will indicate to the engines which is the hallmark of this page and help to be indexed categorically. 

The most important and difficult aspect would be the construction of external links, which increase the popularity of the pages in the eyes of search engines.

Brochures Troops

Then expose some considerations prior to the making of a brochure: 

1. Who becomes a brochure? For the customer. What makes a brochure? Sells. Make sure the brochure is the seller. To this, must be carefully designed and written by a professional. A brochure is not a decorative part of the company, marketing is an investment that should generate business. The brochure must sell. 

2. Approximately 80% of people do not open those whose brochures covered not call your attention to a benefit or a specific reason. The design of the cover of the booklet is extremely important. 

3. We need to know the needs and wishes of the readers of the brochure, and show that the company can meet them. Demonstrating the benefits achieved shoot emotions, and emotions always win in front of that persuasion logic. 

4. The key benefits to be prominent in this way to entice readers to break into the contents of the prospectus. There's always that motivate them to come into action. 

5. ¿Features or benefits? For example, an application that saves a client an hour of work is a feature; that extra hour for the customer to enjoy along with their children is a benefit. A good way to find profits is to make a list of all the features of a product or service and ask "what is it that the customer gets through these features?". 

6. The design of a sales brochure must project an image of the first class. Only a professional-quality design will make the brochure, and the company, are professionals in the eyes of potential customers. 

7. The technical language is difficult to read, even for technicians. What is preferable: read a technical document or a document more "light" but understandable? 

8. The marketing materials should be interconnected: the prospectus must provide information on the newsletter or the website of the company, and vice versa. We must also refer to other published material or any recognition has been received. 

9. The speech used in the prospectus must always assume that the customer will buy the product or hire the service. Where possible we must try to avoid the words "yes" or "maybe". 

10. The reader cares to know how the company that delivers the booklet can improve their lives; not interested in that tell how good is the company. 

11. Do not forget that those are the words that sell. The pictures are great, but words are the ones that sell. As we said in point 1: A brochure is not a decorative part of the company. The careful design of direct marketing materials used by banks are a good example of how words (accompanied by pictures) work to sell products and services. 

12. Readers know that the leaflets are promotional materials. If they decide to read it is because they realize that what they expect to find information for sale. Then the speech must be used seller. 

13. We must not deceive ourselves: a brochure probably will not end to close a sale, but will serve as a presentation of the company and prepare the way for the sales team to finish the job. It is the seller who must close the sale. The ideal is not to miss more than a week after receipt of the prospectus for the seller to contact the potential customer. 

14. The leaflets are designed by professionals can be the difference between a successful marketing and a waste of money and energy.

3637 Professional E-Mail Marketing show that test their marketing campaigns increases the ROI

The major result was that testing increases the ROI. In each case more than 50% of marketers improved ROI (albeit moderately) testing. 

The findings of this study may be unprecedented: 

1. There is one common denominator among the evidence obtained the highest ROI of the study (Landing page 
, A / B Testing, Subject Line), and that is all they have to do with the power of the written word, in all cases the word was more effective than creativity in the graphics. This leads me to think of the great importance of developing writing skills or have the right people to do, and like to pay for a good design a cover for an ebook, definitely worth a lot of investing, and is a specialist in order to create our sales letters, classified ads, headers, etc., or in our training to develop those skills. 

2. The results also show that the Lnading Pages (or landing pages, where it landed after clicking on a link), are critical. This means that the email marketing department has to work hand in hand with the Web design department. The department of E-mails can no longer be isolated. 

3. The e-Mail Marketing is very far from dying, as was also mentioned in the study, the recommendation is to strengthen the technical areas relating to email marketing. This also means that the analysis of the email is not completely alone know who opened the email and who gave click on the links, it is necessary to include information after the click. 

4. In a survey conducted by the www.trafficology.com December 22, 2006 over 5000 webmasters and webmarketers revealed that while 79% believed that the Search Engine Optimization (SEO by its acronym in Spanish), was the best tactic 2006, the majority found that the marketing tactics of their email traffic was more productive in 2006. Which reinforces the approach more. 

5. The challenge then will continue to test, test something, anything, even a simple test is worthwhile if you can use the resultaodos pa ra create charts showing results. Your goal: to make the tests by email is something that is worth investing.

Hosting is that?

The hosting web hosting or a system is essential to the operation of the sites on the Internet. To understand this, it is best to compare it to an apartment building. A hosting company, as RHOSTING.COM.AR, is the building, and plans are hosting the departments. When someone hires a hosting plan, it is as if they rented an apartment over their services. That is, in a department there is a physical space but is separate the electricity, water supply, and so on. To hire a hosting plan to have more space for accommodation services mail, FTP access, ability to use databases, and so on. 
And, basically, in an apartment you can use the space to place your furniture or put everything you need for your company and use it to get to your visitors or customers. In a hosting plan you can put all of the design files from your personal website or your business, running systems and services to help you communicate with your visitors and customers at all hours, 365 days a year. 

Why my house on a web site hosting plan and not to make my own web hosting? 
Well, following the example, we can say is that the difference between the rent and buy a house. 
It depends on the circumstances. 
If you got a really great site that needs a lot of space and transfer or a very particular configuration of equipment, also have a large budget, you know you can manage a server or hire a staff to administer it, whether it is more advisable to set up your own server. 

In case you simply want to set up your Web, the most recommended are the plans of hosting, because for a very small cost you offer all services needed for your site is online and running at a cost infinitely more small to have a server and pay someone to manage it. 

What can I do with a plan HOSTING? 

To hire a hosting plan you can: 

Up one site to the Internet, while a smaller page as a portal, that this visible 24 Hs 365 days from anywhere in the world 

Send and receive e-mails in a matter of seconds, with your own email accounts of the type yo@midominio.com. 

Load all kinds of files and share them with your visitors. 

Create communities on the internet, forums, chats, web blogs, video blogs and more. 

Create online stores and shop, open 24 hours, where customers can get from any country or the world. 

Among many other features .... 



How do I choose the plan HOSTING? 

When it comes to choosing a hosting plan, we should consider the following: 



Plans Linux or Windows 

There are two types of plans for hosting: Linux and Windows. Their names are given by the operating system that runs on servers, computers, home to established plans. 

In both types of plans, if permitted to do the same things, but there are some differences between the plans of hosting Linux and Windows that mainly affect people who are going to schedule your website. According to the programming language they wish to use, whether working with PHP, you should choose Linux plans, if they work with ASP, you should choose Windows plans. That is why, if you do not design your site, the first thing you should do is consult with your programmer that type of plan is more convenient. But what if you designed, either will be fine. 



Space and Transfer: 

If you are going to hire a hosting plan, you should also take into account the transfer space and you will be using, since it is not the same upload a small site that a large portal. A greater number of files, email accounts, databases and so on. must move to bigger plans. However, if this is the first time you're looking for hosting and do not know how to estimate these two data, do something simple. If you have the web design, checks the weight of the files of the same and based on that calculate the space needed. Once you have that information choose the plan which the space comes closest to your needs (note that the hosting plan chosen should have a little more space to the weight of your files). 

What is the difference between the accounts of HOSTING? 

The main difference is the space and transfer. 

What do I need to take the time to buy a HOSTING? 

Basically, when hiring a hosting service, you will need the prior design your website and a domain, through which visitors enter your site.

Not necessarily have to upload the design of your site to buy your plan, you can buy your space and then go doing and uploading files, however, so if you need on a mandatory basis, for technical reasons, is the domain, and This is registered or formalities, because to put up your hosting plan, it must be linked to a domain. 

By your visitors will have access to design your site and you can access the tools provided in your hosting plan, as the control panel. 

What is the control panel? 

The control panel lets us know about our hosting account yy provides benefits that will help us work with our site. 

It's called CPanel and Plesk Linux servers into Windows servers. 

Through the control panel can obtain data such as: 

Used space 
Transfer used 
Modify passwords 

In addition to using tools such as: 

Create email accounts 

Manage databases 

Creating portals using scripts auto installable web with blogs, guestbooks, forums, chats and much more 

How entry into the control panel? 

You go through to enter a user name and password 



What is the domain? 

The domain is the address of the Internet by which to find your site. 

Is it very expensive to hire a plan HOSTING? 
Definitely not, there are plans ranging from $ 1 per month onwards, they grow in cost increases as disk space and transfer to use. 



Why is the service charge, being that there are sites that offer HOSTING for free? 

Free hosting services, installed on your site advertising, which would cover the costs of the service without any pay. In addition, they provide domains very extensive and difficult to remember. RHOSTING.COM.AR in their plans for hosting, does not place any kind of advertising that does not damage your reputation with your visitors, lets you use domains short, easy to remember and access all the benefits that any plan provides free, for such as FTP access, manage databases, developer of tasks, ability to use programming languages to create forums, chats, blogs, etc., at no additional cost. 

When hiring a plan, and occupy all the space allotted in my mind, I can do? 

When filling out your available space, you got the opportunity to switch to a bigger plan, for example, if you have 30 MB of space, and those occupying 29 MB, you can ask the way to a plan of 40 MB. 



I'm going on holiday, as I enter from where I am in my mind HOSTING? 

As your account is hosted on a server connected to the Internet, you can access from anywhere in the world, with a computer and internet connection either to upload your site, log into your control panel, see your mail, or use any performance your plan. 

Do I need to have Internet in my home to buy an account of HOSTING? 

NO, no need to have Internet in your home or be connected 24 hours to take your hosting plan. You can upload files from your site or revise its perfectly mails from your work or from an Internet café ( "Taking the necessary and not storing your passwords on their machines, etc.). 

Well, here we have addressed all aspects of commodities which includes the hosting and like having your plan.

Blogs, the most popular sites on the Web

Since the beginning of the Internet, websites have been multiplying so amazing. Thousands of sites up to the network daily, are billions of sites that are already online. 

The web formats are going to expand and show greater respect to versatibilidad different ways of posting information. Is both entertaining as encyclopedias, newspapers and others. 

The format most commonly used today is used to publish blogs that although several companies are struggling to impose its version of the Wordpress is coming to prevail, and imposing increasingly simple format, and their constant improvement to provide users better options to bring a product to measure each. 

The new versions of Wordpress appear every two or three months and offered in the latest "plug" or accessories that make it easier to use the latest developments and trends on the Internet. 

Among the most widely used plugins lately, are called "widgets" that allow to place ads easily, texts and other formats without needing to resort to a developer. 

Wordpress has hundreds of thousands of free designs that can be downloaded from their home page or you can search for other designers who offer free in exchange for the link on your site remains at the bottom of the page. 

Wordpress plugins are in the thousands and most used are the statistics, which stop spam postings, which improves the start-seekers and others.

If you do not have a Web 2.0, is giving a bad image

I started creating web pages at the University (URJC), back in the 90s, when google had not appeared on the network, and the search engines were famous ole and Ozu. 
At that then did all the webs (which they did, very few) with our Front Page that came with Windows, full of animated gifs and frames (that then was the solution to the mobility of the user without losing sight of the menu) , of course, there was no flash, no firefox, or anything ... 
Today, sailing, for websde serious business, there is still a bit of those sites, a model and former imàgenmuy rare. 
Much remains to be done in the Web 2.0 design, and I am sure that when we come to 3.0 (if you call it) will be left websque at 1.0. 
Sorprendentesi is not talking about geocities websites, Lycos, or iespana, although no upgrade in 10 years, the pages are still there, but companies that want to give a serious manner. 
It is curious how the managers of today are very concerned about its image before a customer, with his tie, his suit, and his car, but do not take care of this image in the presence of internet.Gran error, aunquemuy Community for its part. 
Employers with 50 or more years, many of them do not tienentanta record internet, as his own son aged 16, who spent the evening chatting and talking to their video-amigos.Este, father-steering-businessman, thinks the chat her son is a click, is very close to each other pages of both the NGOs, such as pàginasporno, all share a certain "cyber" space. 
The solved quite easily, to input the head, face and you think that your clothing is as the web. 
Every morning you shower, you fix and you miss cologne for good presence in your work, and before your clientes.Haz the same with the Web. 
If you do not have a Web 2.0, is not giving a imàgenactùalizada your empresa.Es like saying you have music in cassets and you do not have mp3, what do you think your potential client? 
Learn Free Advice, Tips, Lessons, image, design and marketing Web on Line. 
Free Newsletter receives its "Ideas of Money." In seconds you'll learn strategies that will give you an unfair advantage against your competition.

Saturday, November 15, 2008

Landing Page Success Tips—From Site Update Service Providers

An article that discusses important tips for landing page success. Specifically the role that is being played by building an email list and search engine optimization.

A landing page—also known as “lead capture page” or “name squeeze page”—can help you in creating an email list by funneling all of your would-be subscribers. So, it is practically important that your business website has it. A well-established landing page means better opportunity to have greater conversion rate.

Having well-established landing page is not as easy as many might think because it involves hard works to have one You, as a website owner, need to do a regular site update for landing page designs as well as for site optimization. You can do a site update by yourself or you can hire a site update service company to do it for you.

If you do a site update by yourself, the following are effective tips you can consider in creating a successful landing page that converts visitors into subscribers on a very huge percentage:

Success Tip # 1: Offer a freebie in exchange for your visitor’s email address. This method is very much effective in building your mailing list. You can give a special report or a sample of your paid product to your visitor in exchange for their personal details such as name and email address.

Success Tip # 2: Your landing page must be designed professionally. When writing your page, treat it as if you are making a sales letter. While you are not necessarily making a hard sale or try to get somebody to purchase your product upfront, being able to entice your visitors to provide their details to you is just as essential as selling.

Success Tip # 3: Other than your opt-in form and perhaps important disclaimers and terms, there should not be any other links on your landing page. This strategy is important because you are trying to funnel a significant number of visitors and having other links may misdirect your potential customers.

Success Tip # 4: Take advantages of the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should concentrate most of the attention of the letter on convincing your prospective visitors to download your free offer. Sooner of later, you will just realize that your effort has produced a positive output because you will find your prospects subscribe for paid products or services.

Success Tip # 5: And, in order to build trust, you can also include your hand-written signature or an image of yourself with the necessary information—like where are you coming from and how you can help them through your free report you are giving.

To summarize, in order to increase the conversion rate or sales for your products or services you need to consider most importantly two things:

Update the landing page design and SEO strategies—you can do this by yourself or you can have the option of hiring a site update service provider.

And since, most of visitors do not subscribe for your products or services during first time visit, you need to find a way for them to return to your site. You can do that by getting their email address that will be used for their newsletter or article subscription.

Well, that is it for now. I hope you have found this article informative.

Tuesday, November 11, 2008

Web Design: Pros and Cons of Flash-based Sites

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here's a simple breakdown.

Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here's a simple breakdown.

The good:

Interactivity

Flash's action script opens up a vast field of possibilities. Programmers and designers have used Flash to create interactive features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain CSS code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real "movie files" that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You'll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn't have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn't be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise free articles use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

Web Design: Reducing Load Time through Image Optimization

Even though more and more Internet users switch to broadband every year, a large portion of the web's population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you're designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Even though more and more Internet users switch to broadband every year, a large portion of the web's population is still running on good old dial up connections. It is therefore unwise to count them out of the equation when you're designing your website, and a very major consideration we have to make for dial up users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dial up connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the "quality" of the JPEG image -- normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image's file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format -- the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image Health Fitness Articles, so make your choice wisely!

How to Actually Rank For Any Keyword With a Legitimate Search Engine

I am passionate about cutting edge traffic strategies, and this may be the biggest traffic pulling 'loophole' I've ever seen.

A couple really smart guys literally figured out how to get #1 rankings for practically ANY keyword phrase they want in MSN.

And get it FAST. and you are among the first to see it. It's beyond big.

It is HUGE. and I assure you, it's no joke.

Everyone wants to have their site rank well in Google.

And why not? Not only can Google send you a boatload of free traffic - it's also highly targeted, and it's one of the best ways to drive business.

The problem is, that exact same ideal is shared with thousands of your direct competitors. This creates an environment where you'll always be fighting, kicking and scratching to maintain your traffic - along with the ever present fear that your livelihood is only one "algorithm update" away from vanishing.

And that's if you can even get ranked for any decent keyword, to begin with...

In fact, only the largest, most-established authority sites can reliably see consistent traffic from Google. And even then, their rankings fluctuate constantly - several times a day, in some cases.

The fact is - it's getting harder and harder for the "little guy" to get any kind of meaningful web presence on the web these days.

Getting ranked in Google is almost impossible unless you've got a major promotional budget and some time on your hands to "wait" for your domain to become trusted (Google favors older domains). And advertising with pay-per-click ads isn't affordable like it once was.

Search marketing has finally become what everyone feared it would - a game reserved for big business.

But what if there was still a way to legitimately rank for keywords with tons of traffic?

And what if you could do this without having to spend months and even years building up an authority site to do so?

In fact - what if you could systematically create one-page mini sites that could rapidly rank in the top 3 spots (consistently) for basically any keyword you target within a matter of a week or so?

Is this for real?

YES.

But not with Google.

It's happening right now, as we speak, on MSN.com

Now - before you think it - yes, I know, MSN doesn't have nearly the reach that Google does. But, it still does receive millions and millions of search users daily. After all - MSN is the default home-page for anyone who first uses Internet Explorer.

And, to put it in perspective, which would drive more traffic?

Occupying the #1 ranking for your most desirable keyword target on MSN?

Or occupying the #47 spot on page 5 of Google's results?

Sadly, it's actually more effort to make it to the 47th spot in Google than it is to literally dominate in MSN.

How does this work?

Find out below.

Like I said - forget about Google.

Focus on something that you can actually WIN with Business Management Articles, and win big!

Choosing Keywords For Your Website

Traffic and sales are not the same. If you use the wrong keywords, you may create traffic but receive no sales. Learn to choose your keywords to truly reflect what is being offered.

I want to share a story. Last week I became aware that I was out of return address labels. Instead of waiting until Sundays paper came and grabbing the insert offering this item, I decided to look online and find return address labels.

I went to Google and did a search for "return address labels". I clicked on the very first site listed. When I got there, I had no idea from their front page what they were selling. I scanned the page, did not see return address labels and so returned to Google. In order for this site to have been number one on Google, they had to have used “return address labels” somewhere in their site, but their front page did not have these 3 words listed there. Back on Google, I clicked on the link to the right, figuring someone paid money to be listed there. What I was looking for was the cheap 500 to a roll return address labels. When I got to this new site, the site someone paid to have listed under “return address labels” they had 6 pictures on the front page, all very fancy labels and quite pricy for what I was seeking. I did a quick scan of the page and did not see where I should click to find just inexpensive rolls of labels. Once again, I left the site.

So, it was back to Google, where I finally clicked on a page half way down the page, listed about 50 on Google and right there on the front page, I saw exactly what I wanted. I placed the order.

While it's wonderful to have your page on top, to be number one, if you don't have what the customer wants Free Articles, they will click off. One thousand hits with no sales defeats the purpose of driving traffic to your website. Traffic does not equal sales. That site with the 6 photos would have done better to select a niche market and optimize for those keywords versus a generic “return address labels”

Choosing your keywords is important. Make choices that truly reflect what you are offering. Remember you can select different keywords for every page on your site. Choose the words that best suit the one page you are working on.

Get in the zone of Online Marketing

An article that will encourage readers and website owners to get in the zone of online marketing.
Creating a website
that would represent the company to the online community is difficult; however, even more difficult is making sure your site is seen on the rankings and making sure you maintain your Ad campaigns with the search engines. Although many people are familiar with online marketing, only very few are able to achieve the results they want. The key now is to do the right move from the very beginning.

When you’ve already created a website to represent your company, you have to exert some effort and make sure it gets noticed by the search engines. Your first approach would have to be finding a company who does an all around site optimization service. This company must have the capacity to do all the necessary stages your website has to go through to get to the rankings.

First is the keyword research. The very basic of all search engine optimization projects always involves keyword research. This is the part where you get to choose the keywords you want to use for your optimization. Some SEO companies handle this process themselves and just show you a list of the keywords they’ll be using for your site’s optimization while some companies would want to get reference from you, the business owner. Since you know the business more than the SEO companies do, you have the right to get involved in this stage. Clarify areas about your marketing approach to your chosen SEO company so they will have a better idea how to start picking the right keywords for you, or even make you choose yourself instead. You can also try and get yourself some outside help from keyword research tools in the market that could do a better research for you if you’re not too satisfied or convinced with a simple keyword research. You can try using advanced keyword research tools or competitor tracking tools and know what your competitors are using to market their business online and see if you can use them on your own.

Second part is the content creation. Content creation is where your keywords are translated into website text contents. SEO companies have copywriters who do this and make sure that your keywords are integrated properly on the contents of the website. As the site owner you also have to check the way the contents are written. Again, look at it in a business’ standpoint, make sure it contains the right words that properly promote your business.

Third is the website submission. Once you go live with the search engines, everything you do with your website is monitored and will be manipulated on a third party basis by the search engines. At this stage, the search engines are now in control of putting your website on their rankings. What you and your SEO company can do is continually check and add more back links to help your website get noticed.

If you prefer to rank high in organic rankings among major search engines you should be aware that here, number is the game. It is important for search engines that you have a numbered history on the net and numerous back links to high ranking sites because this shows that sites that link to you patronize you. Then again, if you’re vying for a high spot in sponsored links or the Pay-per-click rankings, you should be ready to prepare a certain budget for your advertisement. Most high profile companies take risk in this area, spending lots of money on keywords research and SEO to get the best possible search engine position for their site. So if you decide to push for this type of campaign, be prepared to deal with the cost and the competition.

It is now time for you to get out there Article Search, in the world of online marketing. Are you prepared to get in the zone?

If Youre Not Using SEO Blogs… Then You Are Leaving Huge Amounts Of Cash on The Table!

Do you know why most people don’t make money online?

They don’t know how to drive traffic to their site… They wouldn’t know where to start….

If you want to get a lot of traffic to your site read this carefully and then APPLY what you have learned…

Remember success comes from taking action whether it’s perfect or not is irrelevant!Learn in action… Understand this and you’ll get tons of free traffic…

Blogging was not created for Internet Marketers, it was created for journalists and the like. Writers, professional writers, amateur writers, niche writers… Blogging was not designed for internet traffic, but we figured out that the search engines love blogging, we’ve worked out how to leverage that and generate targeted traffic.

The #1 search engine in the universe LOVES blog content, but why?
You need to understand why, you need to understand why it’s so important…. It’s a thing called SEO that stands for Search Engine Optimization.

Google has recently changed all the parameters of their mathematical algorithms. Basically whatever makes them think that a website is relevant,whatever makes it rank content and index it higher up on the search engine or not is going to be determined by some new changes.

One thing to remember is that Google LOVES fresh content, Google also above and beyond that loves user generated content, this is all keyword rich content. If you write your blogs the way you’re supposed to you’re going to be developing what we call keyword rich content, that’s going to get you ranked higher.

Also remember not to get carried away writing a whole bunch of stuff that no one can understand because you put the same keyword in 100 times just for the sake of it without providing valuable content, that is not a blog.

If I was to do this ineffectively I would put out a blog containing any old content and just insert the words “blog software” 40 times in between the words wherever I thought I could get away with it. However if I was to do it effectively, and I wanted Google to put me at their number one spot when someone types in “blog software” I would look at all the other information out there on “blog software” already and I would make my blog relevant to that. When you do that you end up needing that keyword anyway and you don’t have to put it in for the sake of it!

There is a very important element that most of your competition is missing…

They’ll either write a whole bunch of garbage with their keywords to get ranked and then when people get to their content it’s garbage, their only focus is to get up on the search engines and drive the traffic but it’s all for nowt because when people get to their pages they don’t want anything to do with them.

So you can optimize your stuff with a whole load of keywords and google will like you for a couple of days but people will not care about what you’re writing. So we’re going to combine the two, good direct response marketing copywriting, that means content that people are compelled to follow through on, and also the next thing that Google loves about blogs.

Google LOVES authoritative content, basically Google ranks sites that claim to be authorities in their Niche higher faster, and this means you get to piggyback on some other websites that Google already sees as authorities, they already have high relevant page rank.

So if you put your content on these sites and submit them and tell the search engines that your stuff is ready and it’s uploaded, especially if you ping it… Their spiders are going to come crawling, they’re going to like it, and if your content is good you’re going to have good content coming to you consistently.

The best thing about this is it’s ALL FREE!

So take advantage of it and watch your ranking go up and up and up:-) If you have a great product or service your bank account will do the same thing:-)

We LOVE blogging!

Get into Blogging today and get plenty of targeted FREE traffic:-)

1. Simple…anybody can do it, and do it quickly.
2. Effective…profits roll in and they roll in fast.
3. Scalable…once we make our first dollarBusiness Management Articles, we use scale to make as much as we desire.

Black Hat SEO technique

Black Hat search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner.

These black hat SEO techniques usually include one or more of the following characteristics:

1. One who breaks search engine rules.

2. Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spam my techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that. A partial listing of black hat tactics is as below :

Selling PR : If you have a high PR website, you sell links from your site to another for cash. Helping their site rank higher in Google and in turn making your wallet heavier.

Buying Expired Domains : Buying expired websites that had some decent Page Rank in order to try and keep the site's inbound links.

Keyword Stuffing : Repeating a keyword or words over and over again on a given web page. Google's algorithms work very hard at trying to find pages that read like normal text not like a broken record. If they suspect you are just trying to "stuff" the content of your site with keywords, they will penalize you for it.

Invisible Text : Filling a web page with text that is having the same color as the background.

Interlinking : Setting up multiple websites about a given topic and having them all link to each other in order to increase their relevance and subsequently their rankings in the search engines.

Cloaking : Is a technique where a webmaster will have two versions of a given web page, one version that it shows the search engine spiders, and one version that it shows the regular web surfer. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.

Doorway Page : A highly optimized web page whose purpose is to direct traffic to other pages using either a redirect method or merely by being full of links that direct you to other web pages.

Spam Page : It is a page that is full of ads by which a webmaster makes money of it if someone clicks on them.

Black Hat SEO tricks work temporarily. They end up getting sites higher search rankings until these sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher Free Reprint Articles, and stay away from anything that even looks like Black Hat SEO.

Web Design: Ways To Improve Sales Through Your Website

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems Psychology Articles, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. "click the button to buy now!").

Web Design: The Importance of a Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site's theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the "big picture" of your site by reading through each page, and by doing that you will be saving your visitors' time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page -- they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird's eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way feature Articles, you will be able to keep your website easily accesible and neatly organized for everyone.

Web Design: The Importance of A Good Design

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an off line company. Hence, people do judge you by your covers. This is where a good design comes in.

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an off line company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an off line company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute "quick fix", you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organized, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the "salesperson dressed shabbily" anology Feature Articles, and you will get my point.

Web Design: Search Engine Friendly Pages

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSSFeature Articles, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

Web Design: Mistakes To Avoid When Using Web Templates

Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbours.

To whole point of using a web template is to save time and effort. You just change the title and appropriate details and you're done. The biggest mistake one makes is to customize the template beyond recognisation. While that may be good in the sense that you're creating a unique graphic, you're defying the very purpose of using a web template -- saving time and effort.

However, on the opposite side, if a template you purchase is suitable but some changes must be made to suit your site's theme, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site except the original designer has put an image of stamps in the header. You can find images of garden plants and spades to replace the stamps for your gardening hobby site. However, do only make the necessary changes and don't redesign the whole template.

In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty Find Article, choose them because they serve your purpose.

Monday, November 10, 2008

Relevant WDO of webdesignorient.com

Another promising young web designer, who is more concerned with the websites of others, than that his own website coming, but there are plenty of plans. Hence this interview with WDO, the person behind the website webdesignorient.com

In addition to the problem that WDO still at school, he is especially busy with creating web sites for others. It is still the question whether he is entirely in the web design is landfill, or the right but a 'hobby' means. That does not mean that for the future of the site have more than enough n his idea.

"I am at this moment to think of a Web page, where you have a guestbook, etc. poll for your site can take, but perhaps it is something completely different"

WDO The W3C sets the standards for html and css. Since WDO a mark on his site, is the extent to bear in mind. It has Niroj mainly to do with the fact that the site was not compatible with other browsers. Incidentally that is not always the case: "Unfortunately, my site is still not good at Mozilla and Opera."

In search of new developments for WDO not necessary: "Occasionally I hear something about what can be better, or I get there myself, but really looking for the latest developments, no I do not ..."

The top 3 is a field of interest emerged that more websites will appeal to makers of:
> Www.php.net - Here you can find much information on most PHP functions.
> Www.htmlhelp.com - Very useful if you forgot anything about HTML.
> Www.w3schools.com - also very handy

Website Make over 'emergency Web design orient'

In this first episode of website make over, we look how the website of emergency WDO has changed. We look at the improvements and changes and try a number n idea to give your own website.

WDO old objective of the website is to give people an idea of what happened in emergency WDO. It is an "evangelical pastoral care that offers help," says the website. In addition, courses and camps offered. For some there is information on the site that are not often changed. But there is also a part of changing what content should therefore provide the opportunity for this occasionally to change. This does not update weekly, but once every 2 or 3 months, for example. A CMS system is not necessary in this case. What is needed is a contact, without too much fuss. In addition, a professional appearance desired, as this also in the intro text emerges. In the old version dominates the color blue, the images are large files and has worked with a lot of unnecessary technical units. For example, within the flash menu. A website should be easy to load, clear navigation and for such a website is not much fuss needed.

The new version designers opted for a simple and effective approach to the new site. Basic white and green colors. A single plate, but effective. A clear navigation and a separate block with Up To Date news. The logo was a credo added that clearly indicates where the website stands for. Using a simple CGI script was a simple form made. The navigation is simple in design. A word navigation. In the words should immediately clear where you are going. Here was a mouse-over effect, even the page where the visitor is different in color. That makes the navigation clear.

The importance of a domain name.

Many websites, the importance of a well chosen domain name underestimated. It is most important here in advance to consider carefully. On the one hand, a name synonymous of what is offered on the site.

. com You do your best to choose an original name, but they are often forgiven. That makes it tricky to choose a name. Wherever you should keep in mind is the extension of your domain name. An extension is the exit of a domain name, for example. Com or. Com. It may sometimes happen that a certain domain name extension is already gone. Com, but that name with a. Info still free. Keep in mind that there is an idea behind this summit levels. The most common extensions for its netherlands. Com,. Net,. Org,. Biz,. Info,. Co.uk,. Be, and, of course. Com.Then

You can choose to have your own surname to be used as a name for your website. A familiar name is (almost) not to register, but for someone with an unknown name is sometimes worthwhile to look at this. It would first ever you can think of sending an email to your own name. (parthiban@webdesignorient,com already sounds a lot better than webdesignorient@gmail.com) Does your website a particular topic, go see if you can get started here. For example, by something behind to remember. Take for example this website, it is about html and build websites. So then you make variations on these themes. It was logical that all was forgiven with html though, so you go out and get behind this. html web, html info, htmlen, html site. That try you out in a domain checker. Eventually you come to a name as html site. With a dash among there to clear it.
You can also look at domain name auctions, but names often cost a lot of money. It can you bring good ideas. For instance, check to: webdesignorient.com Finally, will soon be possible to register. Eu domain registrations. You can imagine some companies are already pre-register. Once. Eu released them register your domain name then.

Typography on your website

Have you finally made a wonderful website with that one beautiful font, showing you the only to have that on his computer stand. Or let you run a site check and they can see in your font that you are a beginner. How can you now on your website in a good way to get started with fonts. Or in other words, "How do you take with typography?"

webdesignorient.com are thousands of fonts available. Many are already installed on your computer. Then there are thousands of free to obtain and there are still a lot of fonts that you can buy.

There are some things you should watch if you choose a font for your website. Pick any case not more than WDO for your entire website. To read the title, headings and standard text a different font, but more should not be there.

For the logo of your website, you can use a special font, here you make a picture of, so this special font for everyone to see. Is your website on science fiction, then use a futuristic font. Is it about western music than you can use a western font. Did your site a serious topic, go for a traditional font. Do you have a more experimental site, try something quietly separate.

adobe.com Keep in mind that the full body in a font should be generated on most computers are installed. Is that not the case, see the website visitors who do not like you've referred. You can also choose the option to see your special typeface to download if you visit it. This option allows many visitors to escape the store, because the average visitor wants nothing to download. But do you have a poem website, where the poems come out much better in a romantic font, it is an option.

Want to really show that you are a beginner use the font 'Comic Sans MS. " You certainly know that your site at the first check is the best site off cracks. Why? Ask me not, but each font Relevant find this a horror.
Websites with fonts

There are some places where you free and / or paid fonts can find. But bear in mind that the fonts are often paid much better quality. And of course a link to seoorient.com

Buttons and icons as a link

On many Web pages are buttons. These are specially designed links, for which the visitor must be easily recognizable to the road through a website going to find. So you have the house for the homepage and envelope for the contact page. The show is an art to the appropriate buttons or icons to which the visitor the way to find the right destination.

So you obviously need the text buttons, which link WDO state. "Homepage", "News" and "Products" are clearly identifiable evidence for the visitor. However it appears that "information" or "Service" have a bit more ambiguity value. It should also be clear that this is a link goes. In the ideal situation changes the button color, or it seems as if the button is pressed. That gives the signal for the visitor that he moved to another page.

Icons are graphic images of the left. The largest denfout made is that all the icons in place of text come. But remember that what you do well for you as a web designer is an obvious link, which is not true for any visitor. Always add a text explanation again. The simplest solution is to add the alt tag in the HTML code. So src="plaatje.gif" is always: Afdeling printers. The disadvantage of this method is that the visitor a while to wait. And he wants to know exactly where they stand. And that would make it clear you do with your icon ....? Look at the example below.
Click on this image to go to the archives of this website

As this article points out, so be careful with the use of icons. Please note that you add the correct texts and not leave it too long. When a visitor knows where he or she must click on then the more likely he will hang and go on the site.

Professional web designer?

In a series of articles look at how you can become a professional web designer. We are talking about someone who goes to work for themselves. How about exactly with the 'Chamber of Commerce, the tax and banking? There is also a part of the forum for questions and answers on this.

Before you start ...

The picture above is about to start a company is a solid preparation. It is not wise to gure Monday to decide a web designer to be, "because once you've made a nice siteje ...". It is wise to do some leaflets to questions at the Chamber of Commerce and the Tax. Also on the websites of the Rabobank and ABN-AMRO is a lot of useful information

Think of a name

The first thing you should then agree to do is think about the name of your company. whether you tackle large-scale or only one or two customers what will make you as a web designer can not of course for the day with a. tk domain. First register that name as a domain. There are those hijackers on the coast in the public records of the Chamber of Commerce (Chamber) new look and quickly register domain names like. Then give them this name again for much money.

Plan

When you have a good name do you have devised a plan. What do you want to offer, where customers come pick you up, what should you buy? And so on. It is useful to first agree on everything, and then to write the really relevant matters to take and the less relevant issues but first a minute sliding sideways. When you have a plan do you present this to friends and acquaintances. Then do you chat a few times. That chat you later need to know less yet to sell your qualities.

Register with Chamber of Commerce

When you have a good plan is the first step for your business to register with the CoC. It is most convenient for you to register first as a sole proprietorship. This will cost you around € 60, -. You need to be at the Chamber of Commerce come. You must also legitimize with a valid ID card and an extract of the population or a recent bank statement.

Register with the Tax

Then you sign up, go to the IRS as a starter. This requires you to the tax along to form a "start-up company giving details." You can also telephone. The tax determined on the basis of the information which you must pay taxes and such.

Earn money with a website

It seems that you at every site written for webmasters is not required to make tons of money to earn. Nothing is less true. It is just so important that you work hard in your website. You'll need to get visitors, who must maintain and even the right places ads.

The people behind webdesignorient.com are here precisely in specialized. This website, where about 400 advertisers find their salvation from rising above the mass of 'easy-money-earning-remunerated fresh. "

trade doubler, for example, Apple, Dell, Center Parks and KLM as a customer. Hence, to them it is worth it to log. These are not just companies. The earnings range from 1 cents for a click to 10% Commission to sell a product.

Where should you take that into account. First, it is important that you still get some visitors. Not all visitors are clicking through (usually only 0.2%) and certainly not all visitors even buy something. Secondly, you must look at where you are advertising. When you ladies lingerie offered on a website about collecting stamps you are not handy busy. Even if the provider of those ladies lingerie another high Commission.

It is also not useful for too many ads on your site. Keep it on a couple, who you know to dress in your overall website. Write something about themselves and let you find that you've deepened it. So go on research into what you offer.

The creation of a Web Design portfolio

Before you touch your computer first then think carefully about what you put on your portfolio. Give a clear picture of what you can, but also to give qualities not know where you sit. You bet that fool you as you pretend you've created a website as you only have the beginning along with a specific logo. You must not do better than you are.

Think about your audience. When you're focused on creating a business website, then no alternative to show images and text. And that of course also true vice versa. So you live in, in the audience that you are controlling.

On the home page (index.htm) introduce yourself. Who are you and what you can. Be clear and provide no superfluous information. But you certainly do not lack. Keep it simple, go with a variety of Flash animations and banner put gently on the page. That really hit visitors not to be impressed. What is of great importance on this page is a clear navigation. Make it work, because then your visitors can find what they are looking for.

When you fill your portfolio, go for thumbnails of sites you created, but let these small plates also link to the real site. Place in the thumbnails clear information about the command that it heard. Give a clear objective of your way of working on the site applied. Without you too much in detalis occurs because there is not anyone as much as a site you want to make.

The worst thing is a website which links up who do not work. Check this as often as possible, because for a web designer is of course a mortal sin. What is not working or still under construction, there link you just do not go.

When you have little time, there are Web sites that you work from hands with them. you can lose this your portfolio. Take for example a look at WEBDESIGNORIENT.COM.

Web make-over R & G computers

Wishes and possibilities
At some wish we could respond, but a number of cases would take far too long. So there was a search on the site, an updated logo and a contact. To begin with the search engine we have signed in to Web design orient. Here you can for sites up to 500 pages a free search engine come. The results page allows you to fully customize and modify. The only thing is that there are one or more ads from web design orient to get easier.

Logo and footer
the new site from R and G. The new logo was based on the letterhead of R & G computers adjusted in "photoshop". Here was an address and telephone and fax numbers to assist. Always in the picture then. Also at the State address, telephone number, fax number and a direct link to the email address. Below is also a permanent ad that using a java script on each page and in a separate page in a time to adapt. You can src with an external link to a page with javascript. (Save As. Js) It puts you document.write using the html code. In this way, but once you do something to change. The disadvantage is that some surfers have turned off their javascript. All that will again be easy in number. And they in fact do not miss important content.

Contact
The contact was made with webdesignorient.com/contact.php of Matt's script archive. We place a cgi-script in the cgi-bin and we adjust the data to the contact. That it works. On most Web sites hosting companies, though an explanation for this in your website to apply. You can also add about read the article forms. The number left was what brought back. This gives the visitor more overview. On each page includes a search field. In this way it is always easy for visitors to view the subject to find what he or she is looking for. Also there is an arrow to the page where you are located.

Step by step
Each step that was taken was returned to the owner of the company. In this way you prevent that somewhere a long time and cross over again that should do. The adjustments were each line in a specially created folder. This book can possibly protect httacces. If you are using an HTML editor that ftp functions you can direct your page online and you can save the company indicate that they all live to see.

Result
The result was "Ruben" very pleasant. He took direct contacts pleasant. And it was certainly to talk about the "live" monitoring the adjustments and renovations of the website.

10 web design tips

1. Design for your client
Think in advance who your client is. For example, if you have many visitors on older computers, or not write for a Pentium 4 public.
2. Let the visitor control
Take control of the visitor not by pop-ups to appear or browser pages to open without the necessary buttons on it. The shutdown of the Right is not a good idea.
3. Watch for big pictures
Make sure your pictures just a few kB in size. Not everyone has a super-fast broadband connection.
4. The right tools
Use the right tools for the correct website. flash, for example, is very nice for a portfolio site, but not useful for a Web site with lots of text. Then you just use old-fashioned html.
5. Save on fonts
There are Saturday fonts available for free, but keep in mind why they are free! Mostly because they do not just look. Buy a good time and what you have a lot more fun of.
6. Make your message clear
Let your visitor know what he or she can find on your site. Make the message of the site clear at a glance. You do not, then your site so beautiful, but within 20 seconds your visitors away.
7. Shovel clarity
Surprise of visitors is fun, but make it clear that you are. Shovel no confusion because you want to be surprising.
8. Provide sufficient information
Make sure your visitors have enough information. If, for example, they can download something, put there by how many MB download large.
9. Keep trying and testing
Testing, testing and further testing. As often as possible in as many different browser and as many computers as possible.
10. Please check your Links
Non-operating links are one of the most annoying things that you can come across on the Internet. Make sure your links work. Does one not get it away.

Have your website

What works very pleasant for visitors to a Web site if there is good use of color. Color has a lot in itself. When you use the wrong colors there will be no dog to watch your website. When you do a new color is considering you think of one or two basic colors, and on that basis a number of colors variations. So for example, blue, light blue and lavender blue. This way you visibility from jet. Look at the color picker which equals the hexadecimal code you can see.

When a visitor on a website is his or her eye is usually drawn directly to a plate. This should be a good picture are appropriate, what with the purpose of the site to do. When you leave one or two pictures a logical place to turn, that gives clear value to your site. A very attractive site for free photos is good Stock.. Make sure your pictures in kb makes small cars.

The amount of text in a plane is also a point where you care to look. Too much text knock off visitors. Put a small stitching text as a preface to your homepage and link through to the rest of the text. If visitors are interested after that short piece of text, click, they really realize. Otherwise they had not yet read. And just is not much text on a nice display. Divide longer texts in paragraphs, by the

tag to use. White is very powerful when it comes to lyrics.

Finally, a little momentum never left on a site, and I am not talking about rotating email buttons. No flash a subtle logo does wonders. Or a mouse arrow on which you can click through, but again keep it all very modest and unobtrusive.

Good luck with the redesign. If you have questions or set them in the forum and explain it to our experts.

Duck - makes human Internet

Steam john people behind this company that helps you design and build a human website, "says the website. These three people are still the core team, which, according to John, much interfere with each other, but the functions are still very clearly divided. "The first line is the customer, the tender and the planning of the whole. If this is good, the rest saying. And the rest are the next steps ... information architecture, grafisch-/interactions and the content associated with code" , Said the front-end retailer of duck.

The phenomenon that emotions often lately, namely the low prices that some web designers in the market collapse, let Robert Jan is easy to overlook. "Everyone should do what he or she is pleasant to feel. For every budget is to find a sponsor and the companies below market their work will provide a reason for that. What a ridiculous n the hourly rate is required whereas for others not to be. I can do nothing against me and therefore do not worry about it. " he says.

The directives of W3C Robert Jan sees as a handy set of tools for a neatly coded site. Such a site is transferable to other developers easier and faster for each browser will be a useful product yield. The benefits for the web and sponsor are present, but on the other hand, you are not too rigid and / or theoretical them to go. "If the site has no relevant content or a navigation structure that nobody understands, remain lost difficulties. It is ultimately for the site that you create for other people, and that these people can use the site." With a good website is so much more than look at the guidelines of the W3C.

Now just to build a website themselves. That's how business should have thought about how you work is a given. How does that duck? "We carry out extensive discussions with our client, we ask them the ears of the head and go as we know enough to get (and keep them still have the ears of the main questions). We think first of whom the site would use , For whom the site must be appropriate and what the person in question must be found. Then you get quick insight into the interests of the client and the interests of the visitor. These two, we try as much as possible together. Then bring we in the site map, so that a blueprint will be located on the site. Usually at that time also the sponsor clearly why we have asked so much in the beginning. " says Robert Jan: duck "Then we flow charts so we know how the interaction of the visitor to the site will be. Then we go to work to create the image. If all this good earth is the originator then the HTML, CSS and scripts written. And if necessary, to the back end Party, which links it to a CMS. "

According to him, but it is especially beneficial to the visitor, "Throughout the process we keep in mind that the site used by people to go and that these people determine success of the site. We always attempt to do as much as possible the visitor to the fore to continue. What is good for the visitor is ultimately good for the client. But it sometimes requires extra commitment to the customer to convince. Ultimately, there is if it's a good website. That, according to WDO connect to the expectation of the visitor. It should help the visitor his or her goal and sometimes it can be pleasant surprise.

Finally, he sees the future positively, even if this prediction is a "net worth as much as the weather on the weather over 3 months by WDO." "There is still a lot of work to be done, the prospects are very favorable. I think more and more people are aware of that all efforts be made to end other people to do a favor. For websites and applications easier and more understandable to , and there is the big profit. "

We bsite Design Step

In this article we are going there just for the convenience that you want to create a business website but in fact this information is irrelevant

to the making of each website. When designing your site is how the site looks like an important part. When thinking about the design you

must be in the position of your visitor move. This visitor will in the first three seconds to decide whether he is your website worth a longer

stay or do not.

The site will thus meet the expectations of the visitor must meet. But who is this visitor to your website? If the answer is "... ... uuuhh all",

then you should consider your homework done. There is no site that is intended for everyone. Each site has a particular topic. Even if a site

has www.Wikipedia.nl a subject or target. Wikipedia is not a department store or club website. Wikipedia is not intended to set up an interim

manager vacancy to advertise. Wikipedia is the goal of being a source / encyclopedia.

The visitor to your site - which there probably ended up using Google - has a question to Google. And now he or she is watching or Google

with the correct answer to that question has come and click on the link to your website. Your site should answer the questions from the

audience that you have in mind.

The delimitation and demarcation of that audience is your first task when designing your Web site. Here is some basic questions you can

establish itself in setting the target:

- Who is my product or service intended?

- Will my site visit consist of consumers or businesses?

- Jobs I local, national or even international?

- Are they men or women?

- What age groups can visit my site?

- Buy them my product or service online or search them information?

- Who are my closest competitors and see how their site looks.

- Will my visitors regularly come back to my site to purchase or find information?

- If so, how often?

- What is my expected revenues for the first year that is generated via the website.


In this article we are going there just for the convenience that you want to create a business website but in fact this information is irrelevant

to the making of each website. When designing your site is how the site looks like an important part. When thinking about the design you

must be in the position of your visitor move. This visitor will in the first three seconds to decide whether he is your website worth a longer

stay or do not.

The site will thus meet the expectations of the visitor must meet. But who is this visitor to your website? If the answer is "... ... uuuhh all",

then you should consider your homework done. There is no site that is intended for everyone. Each site has a particular topic. Even if a site

has www.Wikipedia.nl a subject or target. Wikipedia is not a department store or club website. Wikipedia is not intended to set up an interim

manager vacancy to advertise. Wikipedia is the goal of being a source / encyclopedia.

The visitor to your site - which there probably ended up using Google - has a question to Google. And now he or she is watching or Google

with the correct answer to that question has come and click on the link to your website. Your site should answer the questions from the

audience that you have in mind.

The delimitation and demarcation of that audience is your first task when designing your Web site. Here is some basic questions you can

establish itself in setting the target:

- Who is my product or service intended?

- Will my site visit consist of consumers or businesses?

- Jobs I local, national or even international?

- Are they men or women?

- What age groups can visit my site?

- Buy them my product or service online or search them information?

- Who are my closest competitors and see how their site looks.

- Will my visitors regularly come back to my site to purchase or find information?

- If so, how often?

- What is my expected revenues for the first year that is generated via the website.

By and by knowing your audience, speak their language, know what questions people are the most important first step that you can continue

on the path to a successful website. Even if the outcome of your research that your website is only an extension of your business card, has

this exercise sense. You then know exactly what you need to do to correct the way your site visit to communicate.

As indicated, are also the websites of your closest competitors of great importance. Look how good the competition is doing and learning

model your site to the most successful competitor but in a distinctive way. Furthermore, a lot of information you need on the Internet. But also

under question especially your target itself. Enumerate what their most important questions are and you know whereIf you already have a

website but not the desired results can redefine your target audience also bear fruit.

Another tip: A beginner is the best website with the utmost limit of the target. Asks you wondering what niche you are active. Research what

niche keywords that relate. Now choose a number of keywords that professionals in the long-tail keywords are mentioned. These are not the

few keywords at the top and his broad, but short search phrases that your target audience is regularly looking for. The more specific you are

in answering questions from the search phrases that the greater the chance that you on page 1 of the Google search gets.

If you own a company Web site set up without any knowledge about web design visit http://webdesignorient.com your website should give a

reply.

The Name of the Website 1 | Domain Name Extension

About choosing the name for the website, it is necessary to say. This article is mainly about the so-called domain name extension. In

subsequent articles, other sub-themes to be addressed.

To start as this. seoorient.com or hot webdesignorient.com terms in a single domain name. A domain name can you (leave) to register via a

so-called registrar. This is a company, usually an ISP, which has a name to register with specific extensions such as. Com or. Com. As a rule

made the registration of the domain name entirely automated via a website.

The domain name extension

This article deals mainly on the baseline (extension) of the domain name. A domain name can have different extensions. The most famous is

for us of course. Com and half as good. Com. But there are many more, divided into groups:

-. Com - is a country code extension. As we know, too. For germany,. Be for Belgium and so on. The extension. Tovalu TV example is a

tiny country that has earned much money with the extension sought for everything that has to do with television. A single country like Great

Britain, has made itself a subdivision. Is so. Co.uk reserved for businesses and. Gov.uk for governments and so on.

-. Com - the US-dominated international but extensions for commercial businesses.

-. Eu - the relatively new extension to Europe and is equivalent to a country code. It is now busy with. Asia.

-. Biz,. Net,. Org,. Info - all those extensions by companies and institutions used. The freedoms that exist on the network, they have not

brought the distinction that initially it was intended. For example, a commercial company. Org domain registrations true. Org was initially

intended for non-profit organizations.

-. Edu - for educational organizations, schools and universities.

-. Name - a relatively new extension that is intended for family names.

When the domain name is registered is set in the Domain Name System (DNS). This is as it were, the address book from the Internet and

shall ensure that individual websites can be found. Each site has an address. That address usually looks like this:

http://www.webdesignorient.com. Such an address is called a URL. This stands for Uniform Resource Locator.

Who else wants to know about this matter may turn to http://en.wikipedia.org/wiki

What more is good to know.

For webdesignorient in the URL you can basically put anything you want if it is followed by a point. There is the domain name

www.seoorient.com. If we demo.interimpagina followed by a point as we continue www.blog.seoorient.com. Such a domain called a subdomain

(of seoorient.com) ..

Choosing the extension

For choosing the extension, there is the following rule of thumb. If your business operates in the Netherlands always choose one. En exit. That

is when people search. Not on. Biz or. Com. or. info.

With an extension other than. Com is the chance that your site exponentially smaller. Also works internationally than you can also register a.

Com domain. These terms do not necessarily detzelde to name as the. Com domain name. If you are in some countries are very active

record zomogelijk also domains with the country exits. So. Be or. Co.uk etc.

How do I know if my domain name still available?

When you register a domain name, you must of course know whether the name or names you have in mind is currently available. Each

domain name is unique and you can not name a second time for the record. For those you can control on most websites of the recording

companies rightly so. As well http://www.webdesignorient.com/web-design-india-chennai.php

In a later article tell us more about the considerations that you must make the choice of the actual name, so that piece that between www.

and the extension is.

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