Web Design & SEO Articles

What is marketing? Why so scared?

According to the dictionary, the marketing is "the set of principles and practices that seek increased trade, especially in demand." 

In other words, sell, buy and sell. 

Curiously, sales suffers a stigma out of the fields is strictly business. Among academics, professionals and laborers marketing is often described as "greedy", "bad" or "the preserve of the sellers." They are wrong conceptions of a fundamental activity that affects the whole world. 

Whatever the job or position they occupy, your success depends largely on your ability to "sell" your donations. A mason teaches its work to prove itself. A university professor has a bibliography of publications to show their prestige. And a doctor attends international conferences to make contacts and deepen their knowledge. 

These are also mechanisms of marketing. 

In fact, the only difference is that a professional marketing tries to organize and implement their marketing strategies in a systematic and organized. The manager of marketing for a company has the responsibility to: 

Although not all of these tasks will be the direct responsibility of the Director of Marketing, all directly affect its results and therefore must always be vigilant in each of them. 

Under the agreement that the user is the creator of the content and that the community is everything in Web 2.0, I would like to rescue the concept of forums contribution of value in Web 2.0. 

The forums on the Internet accumulate large numbers of people interested in different subjects, I continue to invest much time in forums or Xeoweb Forums Loquo (the latter by Curro). From time to time I get in different forums to see improvements or mistakes that can be given and I think it would be nice to lay groundwork for a proper forums: 

The search engines will search for key words and phrases for your webpage in a few very specific locations. Let's see where to put the key words and phrases and how to get the best performance. 

In the title of the page 

The first step is to build a page to give it a title. It is of vital importance, since it was found that the first text search engines. We offer a whole chapter of our manual so that you can build a good title for your page. 

In the META tags 

Most search engines to read some labels on the page to find the description and keywords for this. They are the META tag and are located at the top of the page. It is important to make good use of the META tags to be well documented in the search engines. In a later chapter will try META tags in depth. 

In the first paragraph on page 

Another part of the page to take into account are the first paragraphs of the page, as many search engines are fixed on them to index a web page. If the design of the site allows it, we must first put a paragraph that serves as an introduction to everything that we can find on the page. This first paragraph must be placed within and as close to this. The ideal is that in addition between the label and the first paragraph does not exist other labels, such as images. Keep in mind that this paragraph is the first thing you see on the page and must be legible and read properly. 

ALT tag on the images 

There are search engines that take into account the text in the ALT attribute of the images (especially if they are links to other pages), so it is desirable that the text insert keywords. The location of ete attribute in the html code is inside the IMG tag. 

This attribute because it had originally appeared browsers could not display the images, and this text was printed in place of the image. Some browsers display text in the ALT attribute when we move your mouse over the image. 

In the URL 

There are search engines that take into account the keywords that are in the url of the website. You should try to separate the names with a hyphen normal "-" instead of conn an underscore "_". It's better syntax "name-titulo.html" that "nombre_titulo.html." 

Using the headlines 

Wherever possible it is good to highlight the titles of the pages with labels and the like

The contents are the ones to ensure the return of the visitor. If you come to us and can not find what you're looking for, it is not easy to come back. It is also important to have good content to be indexed properly. 

While search engines get to trick or know all the techniques to appear at the top of the pages of result, not only the work of promoting a page is the one that will attract visitors, we must also maintain the Web with a good presence, which is fast and has good content. It is critical to the success of a website to have good content. 

In other words, with the same promotion, a good web site attracts more visitors than a bad, very logical if you think about it. The importance of content, the interest that arise, the design of the Web, downloads available and the services offered, among other things, usually something that causes users to come back here. 

Moreover, if indeed the content of your Web pages are good, you get links from other websites. 

He thinks that if you regularly generates new websites with good content will get a large number of users you visit regularly, and also compose this content using certain keywords and properly distributed by the page, you will be much easier posicionarte at the top Finders of applying the techniques of search engine optimization help you learn. 

In addition, search engines often give more weight to Web sites that update their content. For example, you can get the robot to Freshbot of Google regularly pass through your website. This robot was created by Google for crawl  with more frecuencua websites that they had felt the news fresh

Trade as we all know has passed a major transformation since the advent of the Internet for over a decade. 

I remember some years ago when many friends and acquaintances talked with me after my insistence that their shops had to have a presence on the Internet and not only as a window into their activities but also with a trade similar to those offered in any of its businesses operate on a street in any city. 

It was a matter of time then prove that my assertion was true. Today is no trade of the product is sold or the amount you have to not have an Internet presence. If there are still businesses that do not have an Internet presence is certainly a way to the suicide of its own financial future of it. 

The solutions of e-commerce or online retail sites that are available in the market tremendously. Some good, others less so. One company from which we have heard good references that can provide a product to your size is Riverside Web Design, which offers services not only among its e-commerce solutions but also design or redesign of sites that already exist and hosting (web hosting). 

Undoubtedly a presence on the Internet with a design and presentation of required professionals to recover their investment by far in a short time.

Today it is important vitualizar business, given that in the countries of Latin America the number of users increases dramatically. 

Search engines in most contribute to the exhibition business marketing on the web. So it is important that the pages of the site are properly optimized. In the Republic Dominincana, the mentality of search engine optimization is still very young and it is common to see a great number of web sites which do not have the minimum concept of practitioners of optimization. 

This opens a huge window of opportunity for those businesses that want to position on search engines. 

The design of the website plays an important role in terms of the success that the site will take on the position sought. 

Designs that are primarily with images or flash tend to lose much in terms of inclusion and rankeo of their pages. This is because the search engines are not yet able to read the text embedded in images. Therefore it is important that the content of the site is mostly text. 

When you search engine optimization is important to consider the title tags, and meta description. These will indicate to the engines which is the hallmark of this page and help to be indexed categorically. 

The most important and difficult aspect would be the construction of external links, which increase the popularity of the pages in the eyes of search engines.

Then expose some considerations prior to the making of a brochure: 

1. Who becomes a brochure? For the customer. What makes a brochure? Sells. Make sure the brochure is the seller. To this, must be carefully designed and written by a professional. A brochure is not a decorative part of the company, marketing is an investment that should generate business. The brochure must sell. 

2. Approximately 80% of people do not open those whose brochures covered not call your attention to a benefit or a specific reason. The design of the cover of the booklet is extremely important. 

3. We need to know the needs and wishes of the readers of the brochure, and show that the company can meet them. Demonstrating the benefits achieved shoot emotions, and emotions always win in front of that persuasion logic. 

4. The key benefits to be prominent in this way to entice readers to break into the contents of the prospectus. There's always that motivate them to come into action. 

5. ¿Features or benefits? For example, an application that saves a client an hour of work is a feature; that extra hour for the customer to enjoy along with their children is a benefit. A good way to find profits is to make a list of all the features of a product or service and ask "what is it that the customer gets through these features?". 

6. The design of a sales brochure must project an image of the first class. Only a professional-quality design will make the brochure, and the company, are professionals in the eyes of potential customers. 

7. The technical language is difficult to read, even for technicians. What is preferable: read a technical document or a document more "light" but understandable? 

8. The marketing materials should be interconnected: the prospectus must provide information on the newsletter or the website of the company, and vice versa. We must also refer to other published material or any recognition has been received. 

9. The speech used in the prospectus must always assume that the customer will buy the product or hire the service. Where possible we must try to avoid the words "yes" or "maybe". 

10. The reader cares to know how the company that delivers the booklet can improve their lives; not interested in that tell how good is the company. 

11. Do not forget that those are the words that sell. The pictures are great, but words are the ones that sell. As we said in point 1: A brochure is not a decorative part of the company. The careful design of direct marketing materials used by banks are a good example of how words (accompanied by pictures) work to sell products and services. 

12. Readers know that the leaflets are promotional materials. If they decide to read it is because they realize that what they expect to find information for sale. Then the speech must be used seller. 

13. We must not deceive ourselves: a brochure probably will not end to close a sale, but will serve as a presentation of the company and prepare the way for the sales team to finish the job. It is the seller who must close the sale. The ideal is not to miss more than a week after receipt of the prospectus for the seller to contact the potential customer. 

14. The leaflets are designed by professionals can be the difference between a successful marketing and a waste of money and energy.